Solutions and Services
Our goal: to get the right information, to the right people, at the right time, in the right place, and to inspire them to act.
Proximity Marketing, like scarcely any other form of marketing, provides the opportunity of interacting with any target group directly on the most personal advertising space available: Their mobile phones. The best part is we can do this without having to know the number of their mobile phone, and the end user enjoys the experience for free!
Proximity Marketing offers a wide range of standard and custom designed solutions. We can handle all your needs from initial network design, to layout consultation, to installation and final campaign integration and implementation. We can work with your marketing department, your branding consultants, or your ad agency to design the perfect solution for you. With over a decade in the promotional marketing field and a client list of Fortune 500 clients, we know how to get the job done on time and on budget!
Marketing, sales promotions, loyalty programs, product catalogues
Proximity Marketing is one of the most personal and targeted methods of communicating with your specific audience. When Proximity Marketing is combined with an effective multimedia campaign involving radio, promotions, and point of purchase (POP) materials, it can truly make the difference by interacting with your target market and converting shoppers to buyers!
Imagine. You’re at a concert for your favourite band. While you’re enjoying your favourite music you’re downloading interactive links and special ring-tones through the Proximity Marketing BlueCast Zones offered only to those dedicated fans who attended the show. Not to mention you now have the chance to win a backstage pass while you’re there!
Public transportation – news & entertainment, delays
Proximity Marketing offers a wide range of solutions that transform traditionally static media such as backlit signs and wall posters into interactive multi-media environments. Public transportation depots, stations, and vehicles are examples of traditional media that can truly become interactive.
- Engage otherwise static consumers through the effective use of information and entertainment.
- Notify consumers of delays and have detours and alternate routes available instantaneously.
- Have tourists download maps of the systems, maps of the city, and truly engage them in an interactive environment that makes them comfortable and welcomes them to your city.
conferences, events, festivals – event guide, promotions, free redemptions, mp3 downloads
With Proximity Marketing the sky is the limit! You can greatly increase your ROI at events and measure your return with live tracking! As attendees arrive to trade show type events and conferences they can be directed to the various booth locations to redeem for “instant win” prizing, to enter draws, and to engage with exhibit staff. Once at the booth, the attendees can be converted to sales leads through a participatory interaction in a sales contest or an interactive booth experience. For festivals and concerts you can offer an event guide that includes downloading exclusive ring tones and screen savers, entering in a draw to win a back-stage pass at the event, and drive traffic to the merchandise sales booths. This can enable you to drive traffic and achieve results!
Cities/travel/tourism – maps, events, what-to-do, couponing
Through Proximity Marketing, information on places to stay, eat, drink, and visit are all at the touch of a button. Up-to-date information such as “what’s on” or local travel information is easily provided. In the case of more specific information requirements, local news, emergency numbers and general travel information can be provided at the touch of a button.
Restaurants – welcome, paging, specials, entertainment
You can advertise upcoming specials, deals on a slow night, local entertainment or a partnership with the movie theatre down the street. The possibilities are endless, and you can really ad value to the overall dining experience while keeping your tables full!
Museums – map, interactive displays, merchandise promotions
Personalized mobile-based guided tours can make the experience one to remember. Interactive media through Proximity Marketing about future events, artists, and exhibitions can be delivered through animated previews and calendar reminders within each person’s mobile. At a visitor attraction such as a museum or science centre, information about individual exhibits can be accessed as the patron moves around the gallery. This experience is one to remember!
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