magRADIO Platform | Coast to Coast
Powering all CORUS Radio, CHUM Radio and NEWCAP Radio text services.
• Connected to over 150 radio stations.
• Requests, sports alerts, news alerts, concert alerts.
• Trivia, sweepstakes, reverse auctions.
• Facebook to mobile applications.
• Keyword tracking and measurement.


Country Music Television | CMT MUSIC
• Text to screen. text CMT SHARE, + message, to 66247 (50c per msg).
• Messages are moderated and sent live on air.
• Viewers can text in to join CMT Music Club.
• Text play with the screen. Mgames (trivia/anagram/guess who).
• Text select the Friday Night Movie with Ford.


Discovery Channel | CTVglobemedia | MINDBEDNER
• Text in to join, and play each week with the Daily Planet show.
• Score points – see if you are in the online top 10 leader board.
• Earn bonus points by texting in the Shell Watch to Win word on TV.
• Top players win mobile phones and laptops courtesy of Shell.
• Discovery and Shell were able to compile a contact database..


Maritime Idol | Bell -Aliant
• Promoted by Bell Aliant.
• Text in for your favourite Maritime Idol to 288288.
• View Maritime Idol candidates on the mobile web.
• Real time tracking of results and interactive result graphs.
• Live leader result standings in bounce back texts.

Volkswagon Canada
Volkswagen Canada used magRESPONSE to manage their outdoor advertising response programmes. Promoted via outdoor media at ski resorts and auto show’s across Canada. Interested consumers were asked to text in various keywords to 288288 from their mobile phones.

Goals: To drive sales by supporting consumer enquiries and build a contactable database for VW Canada. magRESPONSE enabled consumers to request brochure’s, locate a dealer and book a VW joyride (test drive). Consumers could further use their mobile phone to view current VW models on a mobile internet site.

For each text “opt in”, the consumer was awarded 1 ballot entry into a VW sweepstake to win a trip to BC. Consumers were able to get a direct call back from VW Canada – as opposed to wait in Call Centre queues. Keywords were further employed to measure the effectiveness of various advertising media.

The marque’s auto show stand further featured an interactive phone tour guides of each car model. Consumers could press their phone’s keypad to listen to a range of product feature tours.


EMI Music Group | HMV| Contests & Mobile Coupons
• Consumers were able to text keywords to 364364 or 2222.
• Consumers were entered into sweepstake contests or download music.
• Promoted on CD’s, print, radio and at live tour events.
• Players were rewarded a 10% or $2 off “mobile SMS coupon”.
• Players redeemed mobile coupon code at HMV music or A&B Sounds.
• EMI could alert consumers on future music news and contests.
• For more info click here.


Rogers Wireless | Rogers Road Trip
• Send the word LEAFS to 2222 or RAPTORS to 2222.
• Win VIP private jet trip to New York City to Madison Square Gardens.
• Win Rogers Wireless Smart Phone packages.
• Promoted at Toronto Leafs and Toronto Raptors games.
• Promoted online and TV.
• Enabled Rogers to collect contactable player database.

WeatherEYE | The Weather Network
• Weather information application powered by Pelmorex Media.
• On board adverts are updated within the application (adserving).
• Adverts are updated via backend real time data feed.
• User can click adverts to go to mobile internet real estate.
• User can read all data offline in their own time.
• Download application to iPhone, Windows Mobile or BlackBerry®.


Telus Mobile Scratch Cards
• One time downloadable scratch 2 win games.
• Players download to their mobile desktop.
• Players redeem reward points for game play.
• On board skill testing question and prize claim.
• Recently used by TELUS for staff incentive program.
• Compatible with J2ME, BlackBerry®, iPhone & Windows Mobile


Puretracks Mobile – Mobile Music Store
• Launched at CTIA Las Vegas 2008. Live on all US networks.
• DRM Free Music Store for BlackBerry® or Windows Mobile devices.
• Text in to download a one time application to your BlackBerry®
• Browse, search and find DRM-free AAC/AAC+ full track music.
• Click to purchase and download CD quality music.
• Wi-Fi capable data downloading.


ClubLink – Mobile Golf Guide
• At last a worthy mobile application for on the move golfers.
• Download to your BlackBerry® or Windows PDA.
• View images and information on ClubLink resorts in Canada.
• Guide covers all 31ClubLink courses. (In English or French).
• Get a hole by hole guide of each green along with scorecard.
• Click to book and get accurate driving directions.

FANBASE
A simple to use online interface that allows “entertainment brands” to use mobile messaging to connect live with their fans. Create and go live in seconds with your own mobile FANBASE account. Let fan’s text message you via your own “text in keyword”. Create your FANBASE keyword and start building your FANBASE today. From bands and artists, to movie stars and sporting bodies - if you have mass fan following you can get a lot out of FANBASE.

There are 3 mobile products a FANBASE account holder can access:

1: FANMAIL - Send out - Group FANMAIL - Send out - 1 to 1 FANMAIL - Read – FANMAIL - Post – Click to send inbox messages to share via your blog/web or FANBASE page.

2: FANFUN - Set up - Trivia Games/Sweepstakes

3: FANEVENT - Enable - Text to Event Screen - Enable - Text Polls

FANBASE can be accessed on any mobile device and on any network via text messaging. (the mobile killer app)

Text in a keyword to join your specific FANBASE community - text TIMBERLAKE to 288288 – to join the Justin Timberlake FANBASE.

Send texts direct to your favourite band, artist, sports club or celebrity. Receive “official” group, or 1 to 1 texts, direct on your phone. Get official news, scores, direct and fast from events to gossip.

How big a fan are you? Interact with trivia and sweepstakes created by the stars.

Every text you send in earns you 1 entry into FANBASE Draw. View how many points you have, winners + prizes online at www.fanbase.me Possible: register a billing account at FANBASE music clubs, and get alerted to new MP3 downloads, reply and download at: www.fanbase.me

BlackBerry® and iPhone application editions will be available.